First, it's hard to resist a Doritos sale. Second, it's hard to resist a new flavor. Doritos Jacked are supposed to be "BIGGER, BOLDER, THICKER". Not the greatest tagline. I was pumped about the BBQ flavor because I still think the Smokin' Cheddar BBQ was one of the best flavors of all time. What a letdown. The flavor is only barely BBQ and there's a slight smokiness that's supposed to be chipotle. Meh. The chips are slightly bigger but not by much. And they are only slightly thicker. I remember there were those Tostitos Gold chips a number of years ago. I think they were Tostitos. Anyway, they were super thick and crunchy. The serving size was only like 5 or 6 chips because the original cut was so thick. Those were pretty solid. These are not so solid despite having the serving sized halved in comparison to regular Doritos. Granted, Doritos go for more crisp than crunch, but it's still disappointing.
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