Randomly read about its release and looked around and found it here. Normally priced at around $12 (half the price of American Honey), Evan Williams has a rebate going to help move and establish its product. After rebate, a 750mL bottle comes to $3. Hot.
And the thing is, Honey Reserve is just as good as American Honey. It's a little less viscous, a touch lower ABV, and little generically sweeter, but I can't justify paying the retail for American Honey when there's such a comparable product at half the price.
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