The resident expert at the store told me rye whiskey is a different animal. My friend said it was "disgusting!" I picked it up anyway because I didn't want to gamble on the Bluecoat gin which sounded uneventful from the other resident expert's description (though after reading about it, I might try it eventually anyway).
Potent rye, spicy, I get kind of blown out by the 101. The finish has a weird bready taste. It's different, and I like the change of pace, but it's not something I'd reach for regularly. There doesn't seem to be many rye whiskey drinks, but I might have to try a rye and ginger soon.